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Personal data

 

Last updated: July 08, 2026

PERSONAL DATA AND COOKIE MANAGEMENT POLICY

Balzac Paris is committed to protecting the personal data of its customers and ensuring the highest level of protection.

To provide its service, Balzac Paris collects personal data from visitors to its website www.balzac-paris.fr

The purpose of this section is to explain to customers how Balzac Paris uses the personal data they may provide on the site.

Balzac Paris, as the Data Controller, undertakes to comply with the provisions of Regulation (EU) No. 2016/679 of April 27, 2016, on the protection of personal data (GDPR).

CONTENTS

  1. WHO COLLECTS PERSONAL DATA? 1
  2. FOR WHAT PURPOSES DOES BALZAC PARIS COLLECT PERSONAL DATA? 1
  3. WHAT DATA IS PROCESSED BY BALZAC PARIS? 3
  4. WHAT ARE THE RIGHTS REGARDING DATA? 3
  5. TO WHOM IS THE DATA TRANSMITTED? 4
  6. IS DATA SENT OUTSIDE THE EU? 4
  7. HOW LONG IS THE DATA RETAINED? 5
  8. IS DATA ON MINORS UNDER 16 COLLECTED? 5
  9. WHAT ARE THE RULES REGARDING COMMERCIAL PROSPECTION? 5
  10. DOES BALZAC PARIS USE COOKIES, TAGS AND TRACKERS? 6
  11. BALZAC PARIS DATA PROTECTION OFFICER. 9

 1. WHO COLLECTS PERSONAL DATA?

The company that collects personal data and implements data processing is:

Maison Balzac, a simplified joint-stock company with a capital of 37,800 Euros, registered with the Paris Trade and Companies Register under number 801 504 879, with its registered office located at 1 Cité du Paradis, 75010 Paris.

2.    FOR WHAT PURPOSES DOES BALZAC PARIS COLLECT PERSONAL DATA?

Balzac Paris is only authorized to use its customers' personal data if it has a valid legal basis.

Balzac Paris must ensure that it has one or more of the following legal bases:

  • the performance of a contract (e.g., to process and send an order or to open and manage a Balzac Paris account), or;
  • the fulfillment of a legal obligation (e.g., invoice retention), or;
  • when it is in the legitimate interest of Balzac Paris, or;
  • When the Customer has given their consent to data collection. 

The legitimate interest of Balzac Paris must not override the rights and freedoms of Customers. Examples of legitimate interests mentioned in the GDPR include fraud prevention, direct marketing, and data sharing within a group of companies. 

Balzac Paris collects and processes its customers' personal data to carry out the following processing activities: 

What operations are performed on personal data?

What are the justifications?

·       Management of customer accounts, shopping carts, and orders;

·       Performance of the contract between a Customer and Balzac Paris

·       Management of payment operations;

·       Management of delivery operations;

·       Management of customer relations (telephone/email), order tracking, after-sales service, product returns, and refunds;

·       Provision of an intermediation service for the sale of second-hand products https://balzacparis-secondevie.fr

·       Recording of exchanges between customer service and the customer by phone or chat; for service improvement purposes.

·       Legitimate interest of Balzac Paris to improve service quality

·       Provision of Facebook Connect and Google Connect

·       Management of site reviews

·       Customer satisfaction management (collection of customer reviews on products and customer service performance);

·       Fraud prevention during order payment and management of unpaid invoices after order;

·       Legitimate interest of Balzac Paris to prevent fraudulent orders that will not be paid

·       Statistical operations, analysis, selection, and segmentation of customers to improve customer knowledge;

·       Legitimate interest of Balzac Paris to better understand its customers to adapt promotional offers and marketed products

·       Sending targeted commercial offers by email, SMS, measurement, and optimization of our emails;

 

·       Customer's Consent for: 

  • sending commercial communications by email and SMS;
  • the use of tracking pixels in our emails to know if you open our emails, at what time and from which device, to measure the deliverability and performance of our emails (see below "Tracking pixels in our emails");

·       Legitimate interest of Balzac Paris for sending direct marketing on paper and for targeting and sending promotional messages on social networks to promote its products and services to customers and prospects to develop its business and optimize the effectiveness of its marketing campaigns

·       Measurement of website (mobile and desktop) and mobile application traffic;

·       Customer's Consent

·       Provision of social media sharing tools;

·       Implementation of contests and advertising;

·       Legitimate interest of Balzac Paris to make promotional offers to its customers

·       Sharing information with commercial partners (advertising affiliation, cross-referencing of data by partners)

 

·       Legitimate interest of Balzac Paris to develop its business and optimize the effectiveness of its marketing campaigns

·       Customer's Consent (for operations for prospecting purposes or for tag placement)

·       Legitimate interest of Balzac to determine the relevance of a partnership with a third party

 

 

3.    WHAT DATA IS PROCESSED BY BALZAC PARIS? 

The data processed by Balzac Paris as part of its activities are as follows:

  • Last name
  • First name
  • Email
  • Date of birth
  • Geolocation data from the browser
  • Navigation data from cookies and tags placed on the site
  • Order data (item type, size, number of items, price, payment method used)
  • Order history
  • Customer service exchange history

4.    WHAT ARE THE RIGHTS REGARDING DATA?

4.1.   What rights can be exercised?

Each customer whose data has been collected has the right to exercise the following rights:

  • A right of access to their data
  • A right of rectification,
  • A right to object to the processing of their data and to the erasure of their data
  • A right to object to profiling
  • A right to restriction of processing,
  • A right to data portability 

The Client may issue directives regarding the retention, erasure, and communication of their personal data after their death. 

When Balzac Paris detects a personal data breach likely to result in a high risk to the Client's rights and freedoms, the Client will be informed of this breach as soon as possible.

The Client also has the right to withdraw their consent at any time. 

4.2.   How to exercise them?

These rights can be exercised with Balzac Paris, which collected the personal data, in the following way:

By post, by writing to: Balzac Paris, 1 Cité du Paradis, 75010 PARIS

By electronic means, to the address: [email protected] 

The request must include the last name, first name, postal address, email, and, if possible, the customer reference.

For a right of access to data, the request must be accompanied by proof of identity.

Balzac Paris will send a response within 1 month after the exercise of the right. In certain cases, due to the complexity of the request or the number of requests, this period may be extended by 2 months.


These rights may, in certain cases provided for by regulation, be subject to exceptions. 

In the event of no response or an unsatisfactory response, the data subject has the right to file a complaint with the data protection supervisory authority (the CNIL).

5.    TO WHOM IS THE DATA TRANSMITTED?

 

Your data is transmitted to Balzac Paris partners who may process the data on their own behalf (these are recipients) or solely on behalf of and according to the instructions of Balzac Paris (these are subcontractors).

5.1 Recipients of Balzac Paris data:
• Online payment service providers
• Social networks Facebook, Instagram, Snapchat and Pinterest for advertising targeting purposes
• AFFILAE, affiliation partner to identify the advertisement that redirected the customer to the site.
- Personal information collected by AFFILAE on its own behalf and on behalf of Balzac Paris in their capacity as joint data controllers, is intended to measure the performance of its advertising campaigns and to calculate the amount of commission for its affiliated partners. This information is kept in an active database for a period of 12 months, after which it will be deleted.
- The recorded information can only be communicated to AFFILAE's subcontractors and its affiliated partners to calculate the amount of their commission.

5.2 Balzac Paris subcontractors:
• data hosting
• secure payment on the site
• fraud prevention
• shipping of your orders and parcels
• Carrying out maintenance and technical development operations of the website, internal applications and the Balzac Paris information system.
• Collection of customer reviews
• Carrying out home sewing and alterations
• Sending commercial prospecting emails

6.    IS DATA SENT OUTSIDE THE EU?

For certain operations, personal data may be transferred to companies located in countries outside the European Union. Prior to any transfer outside the European Union, and in accordance with current regulations, Balzac Paris ensures the security of these data transfers.

Transfers outside the European Union may be carried out, particularly in connection with the following activities: 

Activity

Data destination country

Framework for data transfer

Data exploitation to social networks

 

United States

Standard contractual clauses

Data Hosting

United States - Canada

Standard contractual clauses - Adequate Country

Office Suite

United States

Standard contractual clauses

Fraud management

Canada

Adequate Country

 

7.    HOW LONG IS THE DATA RETAINED? 

Balzac Paris has established precise rules regarding the retention period for Clients' personal data. In principle, data is kept for the period necessary to fulfill the purposes for which it was collected.

Unless otherwise required by law, Balzac Paris complies with the retention periods recommended by the CNIL.

The adopted retention periods are as follows:

  • Prospect data (individuals who have never purchased) is kept for 3 years after the last contact from the prospect.
  • Customer data is kept for 3 years from the date of the last purchase.
  • Audience measurement, targeted advertising, and social media sharing cookies are stored on the customer's device for a period of 13 months.

At the end of the retention period, the Client will receive an email informing them that, without action on their part, their account and personal data will be deleted.

8.    IS DATA ON MINORS UNDER 16 COLLECTED?

It is necessary to be 16 years old to create an account on the Balzac Paris website and make purchases.

Balzac Paris does not collect data on minors under 16 years of age, so any internet user under 16 years of age must refrain from creating an account.

9.    WHAT ARE THE RULES REGARDING COMMERCIAL PROSPECTION?

Balzac Paris uses your contact details to send you targeted advertisements, particularly by email, postal mail, SMS, on social networks, or third-party websites. 

Balzac Paris complies with the rules set out in ePrivacy Directive No. 2002/58/CE of July 12, 2002, which requires the prior express consent of the client for sending commercial prospecting by electronic means (email or SMS). 

Thus, when creating your account on the site, you are expressly asked for your consent to receive the Balzac Paris newsletter by email.

Balzac Paris will not send you personalized solicitations by email or SMS if you have not consented.

There is an exception when the Client, without having given their prior consent, can nevertheless be contacted provided that they are already a client of Balzac Paris and that the purpose of the prospecting is to offer similar products or services.

Balzac Paris is present on Facebook, Instagram, Snapchat, and Pinterest. Balzac Paris uses social networks to offer targeted commercial offers on these networks. This processing is based on the legitimate interest of Balzac Paris. You can object to this processing at any time under the conditions described below or set your preferences directly with the social network concerned.

In all cases, the customer can object to receiving these solicitations by taking the following actions:

  • When creating the account, do not check the box related to prospecting;
  • For email, by clicking on the unsubscribe link provided in each email;
  • For SMS, by sending a "stop SMS" to the number indicated in it;
  • By contacting customer service.

Balzac Paris may contact you by phone to offer you products or services. If you do not wish to be contacted, you can register on the telephone solicitation opposition list accessible on the www.bloctel.gouv.fr website.

10. DOES BALZAC PARIS USE COOKIES, TAGS, AND TRACKERS?

Information relating to website navigation may be recorded in "Cookie" files placed on your terminal, subject to the choices you have expressed regarding Cookies and which you can modify at any time.

10.1. WHAT IS A COOKIE?

The term cookie encompasses several technologies that allow tracking of navigation or behavioral analysis of the internet user. These technologies are multiple and constantly evolving. These include cookies, tags, pixels, and Javascript code.

A cookie is a small file that allows remembering the terminal used by the internet user.

There are two types of cookies:

  • First-party cookies, deposited by Balzac Paris for the needs of site navigation and operation;
  • Third-party cookies deposited by third-party partner companies to identify the customer's interests and send personalized offers or allow the customer to share content on social networks. These third-party cookies are directly managed by the companies that publish them and must also comply with data protection regulations.
10.2. WHAT IS A TRACKING PIXEL?

The term tracking pixel refers to a very small transparent image, usually 1x1 pixel in size, used to track the behavior of a recipient when receiving and viewing an email.


Balzac Paris integrates tracking pixels into its newsletters. These trackers are only used if you have given your consent when subscribing to the newsletter or when creating your account. You can withdraw this consent at any time by clicking on the link provided for this purpose at the bottom of each email sent by Balzac Paris. Withdrawal of consent results in the cessation of newsletter delivery.

10.3. WHY ARE COOKIES, TAGS, AND TRACKERS USED?

In its newsletters, the tracking pixels used by Balzac Paris allow:
-    to know if you open our emails, at what time you do so and from which device, in order to measure the deliverability and performance of our emails.

10.4. HOW TO CONFIGURE THE PLACEMENT OF COOKIES, TAGS, AND TRACKERS?

In accordance with Directive 2002/58/CE of July 12, 2002, Balzac Paris obtains your prior consent for the placement of advertising, audience measurement, personalization, and social media sharing cookies.

You can choose at any time to express and modify your wishes regarding cookies, by the means described below.

10.4.1. Browser software settings

You can configure your browser software so that cookies are saved on your terminal or, on the contrary, are rejected, either systematically or according to their issuer. You can also configure your browser software so that the acceptance or rejection of cookies is offered to you periodically, before a cookie is likely to be saved on your terminal.

How to exercise your choices, depending on the browser you use?

For the management of cookies and your choices, the configuration of each browser is different. It is described in your browser's help menu, which will let you know how to modify your wishes regarding cookies.

For Internet Explorer™: http://windows.microsoft.com/fr-FR/windows-vista/Block-or-allow-cookies ,

For Safari™: http://docs.info.apple.com/article.html?path=Safari/3.0/fr/9277.html ,

For Chrome™: http://support.google.com/chrome/bin/answer.py?hl=fr&hlrm=en&answer=95647 ,

For Firefox™: http://support.mozilla.org/fr/kb/Activer%20et%20d%C3%A9sactiver%20les%20cookies ,

For Opera™: http://help.opera.com/Windows/10.20/fr/cookies.html

10.4.2. Cookie settings with a tool offered by Balzac Paris

In order to comply with regulations, Balzac Paris uses a tool allowing internet users to configure the placement of cookies when connecting to the www.Balzac Paris.fr website.

To access the list of deposited cookies and configure their placement, click here.

10.4.3. Opt-out list for managing cookie placement

You also have the option to object to the placement of cookies by visiting the website http://www.youronlinechoices.com/fr/controler-ses-cookies/.

10.4.4. Third-party publisher links

Balzac Paris uses cookies for which the internet user can consult the data protection policy to configure the cookies:

Balzac Paris uses advertising cookies for which the internet user can consult the data protection policy to configure the cookies:

Balzac Paris uses the Google Analytics audience measurement cookie, which can be configured at the following address: https://tools.google.com/dlpage/gaoptout?hl=fr.

11.BALZAC PARIS DATA PROTECTION OFFICER

Balzac Paris has appointed a data protection officer in accordance with the regulations, who can be contacted at the following address: [email protected]