LE NOUVEAU COOL gives the LA of our collection unveiled this Sunday, March 4th.

Balzac Paris signs a collection that looks like you and that will illuminate you all this season. Old, young, small, tall, petite, sensual, in love, entrepreneur, adventurous, joyful, curious, ashamed, playful, liberated, happy, single, mom, thirty-something, traveler, chic, elegant, cool, beautiful, rebellious, classy. .. And if the new cool was to be a woman?
On this International Women's Day, the women (and even the men) of Balzac Paris lent themselves to the game of a photo shoot for this new collection. Laughter, grimaces, hair in the wind, dancing and all generations are honored in our photos.

The words of Chrysoline, Co-Founder and Artistic Director:

“And if the new cool was to be a woman? A woman who fully loves herself and who loves others! A woman who lives without complex and without diktat. A woman who walks hand in hand with the men who enthusiastically follow this new cool that suits them so well!
In March, Balzac Paris puts you in the spotlight, you women who are this new cool! You are all Balzac Paris women and it is so that you feel good in your female body that we imagine our clothes. »


We let you discover in our Journal Balzac Paris, the representation of the NEW COOL of the team:
“Become the best version of yourself” Laura
"Trust yourself and be kind to yourself" Cecile
" Being in tune with yourself, a unique personality and having at heart to share it with others " Élodie
“Being able to dream without moderation” Justine
"Challenging yourself and surpassing yourself" Marie

"Laughing endlessly" Mathilde
"Live until you're thirsty" Morgane
"Live on laughter and kindness" Alice
“The desire to be yourself, to be free, the new cool is you! » Olive tree
“Always feel beautiful and elegant, even in a casual outfit! » Hill
“It's cool to be a woman, especially in France (many don't have the same freedoms) for this freedom to act, to move, to think and to dress. We have the infinite joy of transmitting life and of discovering the immensity of maternal love. » Anne Marie

“Always see life on the bright side. » Marie-Camille
"Living Rightly" Clara
“Being able to dress as you wish, feel good, beautiful. To be timeless. » Wendy
“It's not always cool to be a woman, but what's cool is femininity, gentleness, service and listening. » Colette
“The new cool is asserting your choices without being afraid of the eyes of others. » Charles

And you, what is your vision of NEW COOL? Don't hesitate to share your photos with us on our #vousenbalzacparis community! And if you too want to adopt the NEW COOL spirit, go here .