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He is local 🇫🇷
France is the biggest flax producer in the world, and 50% of French flax is produced… in Normandy! More broadly, 85% of the world's flax is grown on the coastal strip that runs from Caen to Amsterdam via Belgium.
It is sustainable 🌿
This fragile blue flower becomes the most resistant natural fiber once transformed into yarn! Your linen pieces can go through washes, seasons and years without getting damaged.
He has magical powers ✨
It is thermoregulatory and hydro-regulatory (heat in winter, coolness in summer). It is light and water resistant, and it is hypoallergenic and antibacterial!
It is zero waste 🌍
All parts of the plant are valued! Long fiber for textiles, short fiber for paper or ropes, seeds in edible or cosmetic oils… Even dust is recycled as agricultural soil improver and fibers that are too thick are used, for example, as insulating materials.
It is greedy in CO2 ☁️
Linen is a real carbon pump! One hectare of flax retains 3.7 tons of CO2 each year, so its cultivation makes it possible to absorb 250,000 tons in France every year!
He takes care of the oceans 🌊
It is a plant that requires very little water and few pesticides, which does not contain fertilizers or GMOs. And did you know? If everyone in France bought a linen t-shirt instead of a cotton t-shirt, we would save the equivalent of the water drunk by all Parisians for a year and a half!
He leaves no trace of his passage ♻️
Linen is a bio-sourced, biodegradable material ( if it has not been mixed with synthetic fibers or been chemically dyed), and recyclable!
To discover the lookbook of our Le Lin Nouveau capsule collection, take a look here:
