Gone are the days when men were dressed by their wives or when the navy reigned supreme in men's ready-to-wear collections . The latter then struggled to offer our men original fabrics and products.

Today, men assume the role of fashion-loving men and reign over their locker rooms as absolute masters. Less impulsive, our men have a different way of consuming fashion than we women. I have the feeling that men are very sensitive to beautiful materials, beautiful cuts and original prints.

At Balzac Paris , the bow tie was our first product. It seemed important to us to think of men when our range was expanded with our ephemeral collections. It is therefore natural that our literary sweatshirt and t-shirt have been declined for you gentlemen. The cut, the material, the embroidery have been carefully thought out.

Raphaël is the perfect example of a man sensitive to fashion and the spirit of the times. He liked our literary range: t-shirt andsweatshirt and thus associated these two pieces with his universe and the result is really nice. Let's say that the combo literary x face of love worked rather well!

See you soon, Chrysoline