-
$
Discover Balzac Paris' TPR (Always More Responsible) approach in the era of ecological fashion
Who said style and ecology don't go together? If the walkers for the climate tread the cobblestones, the fashion players that we are can also position ourselves in favor of responsible consumption, starting with our dressing room. This is why Balzac Paris, an ecological fashion brand, is investing even more in its TPR ( Always More Responsible) approach, offering ecological and trendy materials that are good for the planet. Let's be honest: we've all said to ourselves when looking at our favorite little synthetic top that it was probably not the most eco-friendly piece in our wardrobe, without resigning ourselves to replacing it with an organic cotton blouse. We don't throw stones at ourselves, to think it is already to realize that being at the forefront of fashion does not necessarily require putting our moral sense on the mute. And for good reason, at Balzac Paris, we know that the right reflexes do not all appear overnight but that, conversely, it is possible to improve a little more each day and to tend, in the long term, towards more responsible fashion consumption. Let's discover without further delay the different ways to manage to combine a sense of style and ecological awareness, making you the "fashionista" 2.0.Ethical and local fashion
Looking at the “Made In China” labels on your little dresses, have you ever wondered about the path they had traveled before landing in your collection? One of the first steps taken by Balzac Paris starts from this question: what does the long journey of a garment to our wardrobes entail? If manufacturing further means that the consumer will pay less for their part, it also means that the savings will also relate to the human. Ethical fashion is a current that tends to counter this phenomenon of “fast fashion” which, on a small scale, can be enticing but which, once placed in a broader context, prompts reflection. What are the working conditions of the workers? how much are they paid? What does such a long journey mean from an ecological point of view? So many questions that no longer arise if we promote proximity between the brand and the factories. At Balzac, in 2018, 98% of our quantities were produced in the European Union , which guarantees a healthy working environment while limiting our carbon footprint. And as we know that craftsmanship and "Made in France" must be valued, 35% of our March jewelry is made in our local workshops in Île-de-France.
Eco-friendly fashion
It's well known that fashion is THE world's most polluting indulgence - the second industry after oil. To reduce this considerable impact on our planet, there is no need to say goodbye to your love of beautiful pieces! On the contrary, Balzac Paris offers ever more trendy products made with responsible materials and using ever less polluting processes. The choice of our manufacturing materials is an essential point in the creation of our new collections. Thus, our March collection is made up of 73% of references in natural materials ( conventional cotton or from organic farming , linen , wool, etc.) and only 3% of references in synthetic materials (a good start that does not require only to be improved). This year, Balzac Paris has also definitively said goodbye to conventional viscose, which we are replacing, among other things, with Lyocell, a biodegradable material that is just as pleasant to wear. And because our approach also concerns accessories, we offer you our production of leather goods in biodegradable and (vegetably tanned) leather, for models that are as trendy as they are responsible!
Sustainable and recyclable fashion
Because nothing beats a beautiful timeless piece in its responsible dressing room, Balzac Paris favors timeless, durable pieces capable of going through the seasons without the temptation to throw away your little sweater even touching your mind. Inspired by the “slow fashion” movement, our teams follow a credo: “More quality, for less consumption”. And if you ever want to make room in your dressing room to welcome our latest creations, don't rush to the trash, think about donations instead. You will definitely be happy! Finally, as at Balzac Paris, we apply our precepts first to ourselves, we favor the reuse of recycled materials. In a “zero waste” and ecological perspective, we even offer to give new life to our old collections, and to reuse the fabrics to create new models, always at the forefront of fashion. Because taking a big step is harder than adding up small efforts, Balzac Paris multiplies the fields of action to prove that fashion and ecology can go hand in hand. What if you too started the season on the right foot by adopting new reflexes? Because spring cleaning is essential in everyone's habits, dive into the deep end and discover the materials responsible for our April collection.
