Première étape, indiquez votre adresse mail ci-dessous.
Sign in
Inscription
Nous avons besoin de quelques informations afin de créer votre compte.
*Champs obligatoire
Connexion
Connectez-vous avec votre adresse e-mail et votre mot de passe :
E-mail ou mot de passe incorrect.
Forgot your password?
Bienvenue
Votre demande a bien été prise en compte, rendez-vous sur votre messagerie pour créer un mot de passe. À tout de suite !
Renseignez votre mail pour réinitialiser votre mot de passe :
Connexion
Votre demande a bien été prise en compte. Rendez vous sur votre messagerie pour créer un mot de passe. À tout de suite !
Connexion
Vous avez reçu un mail d'activation du compte, merci de cliquer sur le bouton d'activation. En cas de problème, vous pouvez contacter notre support. À tout de suite !
PERSONALIZED MESSAGE
Write your message below, we will print it on a nice card, placed in your order afterwards.
Pas d'émoji, 0 caractères sur 80, 3 lignes maximum
REGISTER
Vous devez renseigner au moins un caractère pour ajouter le mot dans le panier
Complete your basket
your basket
0
Free returns - and extended to 60 days
Free standard delivery - with no minimum purchase
Your basket is empty.
Edit
Your basket is not compatible with the gift card.
Please note, a pre-order product is included in your basket. Combined delivery of your products will take place upon availability.
Paros leopard scarf
YOU / brown
Free from L 150 of purchase
L 1,200.00
Complete your basket
Final promo codes and delivery charges apply at checkout.
Subtotal L 0.00
✕
En ajoutant ce produit, tous vos produits hors pré-commande seront supprimés du panier
Pour ajouter ce produit au panier, vous devez d'abord supprimer votre produit en pré-commande dans le panier
Choisissez votre devise
Update language
Accueil
/ News
/ Mars Collection - A look back at the creative process!
Mars Collection - A look back at the creative process!
March has finally arrived! We couldn't wait to unveil our new collection that breathes freedom, sunshine, and the joy of living. In March, we were inspired by your fondest holiday memories. You are therefore at the heart of the creative process! Thank you for taking the time to dive back into your old albums to find THE photo that could inspire us, thank you for sharing memories that are precious to you, and finally thank you for your trust.The Amaury sweater was inspired by Adeline Goismier's photo.
Our 4 stylists Marie-Camille, Cécile, Catherine and Maria reveal the process of creation of this collection co-created with you:Why is this collection not like the others?Marie-Camille, ready-to-wear designer : This collection is special because we really took the photos of our clients as a starting point. We looked at each photo submitted very carefully, and we put together our March collection taking inspiration from vintage and period details.Catherine, Knitwear designer : Yes, for this collection, we can say that it was really the customers who came to us.Maria, Accessory Stylist : It allowed us to explore vintage a little more. As it is already something close to our hearts and part of the Balzac Paris DNA, this collection has channeled a new aesthetic line: a mass of different visuals, atmospheres and environments. It was also very touching to feel so close to our clients by receiving their photos.How did you come up with the idea of involving clients in the creative process?Catherine : Even at the office, we all lent ourselves to the game by sending our childhood photos and received all these old photos with great joy, having fun trying to find out who was whose mother!Maria : Balzac Paris is a brand that communicates, which goes a lot through the link with its customers (workshops, meetings, events). That's why it made sense for us to include them in our creative process, to get direct feedback from them while reinforcing our brand values.Cécile's photo inspired the Zora gingham shirt.How did the photos received contribute to your inspiration?Cécile, ready-to-wear stylist at Balzac Paris : Starting from the photos that our clients had sent us, we were really inspired by the wardrobes of the past: the desire to find dresses from our grandmothers, our mothers, or even the ones we had when we were little!Catherine : Taking inspiration from the photos, we discovered that there were certain cuts of dresses or even different stitches that we had never recreated before. For example, this is the first time that we have decided to include the round neck in a knit. We really play the game by daring the more childish side that we had at the time.Maria : the shapes of the pieces, the periods, the manufacturing techniques… everything contributed!The collection in a few words?Cécile : Carelessness, the emotion of past memories.Marie-Camille : Freshness! This collection is good, it's a breath of fresh air, we go back to the past, it brings back memories.Maria : Ultra-bright, full of energy, gentleness, and affirmation; being more assertive is also what customers instill in us on a daily basis.The Lydia dress was inspired by the photo of Melanie Vo Dinh.Do you have concrete examples of details inspired by these photos?Catherine : There are the little round collars with a childish look, the more worked collars of the 90s, the embroidered designs on the sweaters.Cécile : There are quite a few codes from childhood: embroidered flowers, somewhat wide collars, embroidered swaddle, polka dots, small stripes worked on skirts and shirts. Certain cuts of dresses too, which can evoke the moments in the countryside when we were little. There are also the shoe openings on the heel like our mothers had, the long and flowing skirts of our grandmothers...Marie-Camille : We were inspired by somewhat vintage mothers' dresses, for example by reworking the long pleated dresses of the time, adding a bigger neckline and more colors. We also find a lot of the color red with very strong prints, evoking childhood. I myself was dressed from head to toe in red during my childhood. The Balzac woman likes the childish side, a little nostalgic and also assumes her sexy side but without ever being vulgar!Maria : For my part, as an accessory designer, we will really find these details in the heel height of the shoes, as well as in the manufacturing techniques. In particular, we have hand-braided heels like in the days of our mothers. We can also find these details on the carry of handbags; an inspiration that will be found a little more gently than for the heels.The Natasha dress was inspired by the photo of Anne Biémouret.Your most beautiful holiday memory?Catherine : At my grandmother's in Alsace, with my 7 cousins playing in the garden and making cabins. We were so dirty that my parents washed us with a jet of water! We lived in the garden, it was a family summer camp!Cécile : For me, the best summer memories are those I spent in my garden with my brothers and cousins, not necessarily when I was going to summer camp, but rather at home with my family, picking fruit, walking in the streams with my friends and tasting my mom's delicious pies.Marie-Camille : I have very good memories of my holidays on the Ile de Ré when I was little. I spent my time cycling, and pedaling to L a Martinière to eat ice cream… and I loved climbing trees!Maria : My parents are from southern Italy. When I was little, we spent our time between a house in the countryside and between the city. I really liked playing ping pong between the two and I loved making the road to Italy. My grandparents on my mother's side shared an agriturismo (cooperative where we could grow our fruits and vegetables, make our own wine and harvest our honey in the summer), between Calabria and Sicily. I loved it !