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Racine Paris gives us an amazing concept, having bouquets of flowers inspired by English gardens delivered to your home, office or anywhere in Paris and its inner suburbs at very low prices!
Every day, a new, fresh and colorful bouquet is offered in a limited edition (100 copies) on the site between 10 a.m. and 2 p.m. Your bouquet is delivered to you by bike in a surprise bag in less than 4 hours.
Racine Paris is also workshops ! So you can immerse yourself in the magical world of flowers and learn how to make your own bouquets, wreaths, buttonholes, centerpieces, planters and even Christmas wreaths!
And this year, Alix is giving us the pleasure of coming to share her know-how, her advice and her secrets at La Boum Balzac Paris, so you can, during a workshop, discover her universe and leave with your pretty bouquet of flowers: )
To find out a little more about Racine Paris, we asked Alix a few questions.
How was born this fabulous desire to compose and offer bouquets of flowers on the internet? A frustration simply of not being able to find the bouquet of flowers that meets my expectations. Namely a bouquet of wild flowers, original and colorful at an affordable price!
Online flower bouquet delivery offers were far too classic and expensive for my taste as for in-store offers, they were immediately very expensive and few shops offered express delivery.
I did not understand why it was so easy to order a taxi or have a meal delivered in a few minutes and so complicated to get or have a pretty bouquet of flowers delivered. I therefore wanted to propose a concept that would take up the codes of services such as uber, deliveroo but applied to flowers with the priorities of quality, originality and accessibility of the compositions.
Racine Paris is for women and men who want to treat themselves or themselves by offering an original, wild and colorful bouquet of flowers, all easily in a few clicks without moving or breaking the bank. In short to (young) modern people.
Is your professional career as atypical as the concept of Racine Paris? After 15 years spent in communication and marketing at the service of brands as influential as Nike France, Orange, adidas France, Lagardère, Universal Music, ikea, etc...I felt a certain fed up with this pace of life. frantic and a real desire to return to something more concrete, more manual, and more personal. The idea of launching something in flowers had been in my head for some time and I must admit that my maternity leave allowed me to mature this desire even more and to look more seriously at a project/concept that would meet my expectations on the one hand and which on the other hand would shake up the market for floral crafts by meeting the new expectations of consumers and their new consumption patterns.
So I threw myself headlong into this new adventure and converted to floral crafts at 35 years old. I trained at the school of florists in Paris in February 2016, did several internships in Parisian houses. Freshly graduated from a course at the School of Florists in Paris, I launched my concept of creation and delivery of bouquets of wild flowers online, RACINE PARIS in December 2016.
What is your daily life? How do you juggle between the life of an entrepreneur and a mother? My daily life is like a real marathon! Between Racine Paris and my family I must admit that it's a bit of a race every day.
Launching a project takes a lot of your time and energy but it is very, too important to be able to free up time for your family, that's what I try to do because that's what keeps me going. and what gives me the necessary energy.
More concretely: I get up around 4.30am to go to Rungis to buy my flowers, I'm back at the workshop around 8am. Then it is put in the water and preparation of the flowers, then I start to compose the bouquet of the day which we will then decline in a hundred copies. Once the bouquet of the day is composed, we shoot it to be able to upload it on our site and our social networks. At 10 a.m., the bouquet of the day is posted online and the newsletter is sent to our subscribers, orders are taken until 2 p.m. on our site and parallel shipping of the bouquets and the little personal notes that accompany them so that customers are delivered within 4 hours of their order. From 3:30 p.m. to 4 p.m., once all the orders have been dispatched, we begin to think about our bouquet for the next day, the flowers and the colors that will compose it, we take the opportunity to answer emails, to work on the development of the box and on upcoming projects. 6 p.m. I close the computer and go to pick up my son from the nursery and my second day as a mom begins. 8 p.m. Raphaël is in bed I can now enjoy my husband for a few hours before reconnecting one last time to my emails and social networks, which are one of our main means of communication and promotion of Racine Paris. I try not to go to bed too late to be able to take care of the next day, so I avoid going out or entertaining during the week and that's what I miss the most, I must admit.
Where do you draw inspiration from to create such pretty bouquets? Colors, volumes, contrasts, textures, associations are all sources of inspiration that can be found in decoration, fashion, art, design, photography, travel... Social networks are also a great source of inspiration.
If you were …
A state of mind ? just happiness
A book ? Petit pays by Gael Faye is the last book I read and I devoured it in a few hours, I recommend it to everyone, pure happiness.
A music ? I want to see you by Alice Coltrane
A quote ? If you think adventure is dangerous, try routine it's deadly! Paulo Coehlo
A place ? The Basque country, its ocean, its waves, its cuisine, its atmosphere...my breath of fresh air every summer
A flower ? the dahlia
To have flowers in your eyes, it's here ! Boum Balzac Paris workshop hours: 6:30 p.m. - 8 p.m. The Boom Balzac Paris June 15, 2017 - 6:30 p.m./12:00 a.m. At the Terrass"Hotel - 12-14 Rue Joseph de Maistre • 75018 PARIS
How was born this fabulous desire to compose and offer bouquets of flowers on the internet? A frustration simply of not being able to find the bouquet of flowers that meets my expectations. Namely a bouquet of wild flowers, original and colorful at an affordable price!
Online flower bouquet delivery offers were far too classic and expensive for my taste as for in-store offers, they were immediately very expensive and few shops offered express delivery.
I did not understand why it was so easy to order a taxi or have a meal delivered in a few minutes and so complicated to get or have a pretty bouquet of flowers delivered. I therefore wanted to propose a concept that would take up the codes of services such as uber, deliveroo but applied to flowers with the priorities of quality, originality and accessibility of the compositions.
Racine Paris is for women and men who want to treat themselves or themselves by offering an original, wild and colorful bouquet of flowers, all easily in a few clicks without moving or breaking the bank. In short to (young) modern people.
Is your professional career as atypical as the concept of Racine Paris? After 15 years spent in communication and marketing at the service of brands as influential as Nike France, Orange, adidas France, Lagardère, Universal Music, ikea, etc...I felt a certain fed up with this pace of life. frantic and a real desire to return to something more concrete, more manual, and more personal. The idea of launching something in flowers had been in my head for some time and I must admit that my maternity leave allowed me to mature this desire even more and to look more seriously at a project/concept that would meet my expectations on the one hand and which on the other hand would shake up the market for floral crafts by meeting the new expectations of consumers and their new consumption patterns.
So I threw myself headlong into this new adventure and converted to floral crafts at 35 years old. I trained at the school of florists in Paris in February 2016, did several internships in Parisian houses. Freshly graduated from a course at the School of Florists in Paris, I launched my concept of creation and delivery of bouquets of wild flowers online, RACINE PARIS in December 2016.
What is your daily life? How do you juggle between the life of an entrepreneur and a mother? My daily life is like a real marathon! Between Racine Paris and my family I must admit that it's a bit of a race every day.
Launching a project takes a lot of your time and energy but it is very, too important to be able to free up time for your family, that's what I try to do because that's what keeps me going. and what gives me the necessary energy.
More concretely: I get up around 4.30am to go to Rungis to buy my flowers, I'm back at the workshop around 8am. Then it is put in the water and preparation of the flowers, then I start to compose the bouquet of the day which we will then decline in a hundred copies. Once the bouquet of the day is composed, we shoot it to be able to upload it on our site and our social networks. At 10 a.m., the bouquet of the day is posted online and the newsletter is sent to our subscribers, orders are taken until 2 p.m. on our site and parallel shipping of the bouquets and the little personal notes that accompany them so that customers are delivered within 4 hours of their order. From 3:30 p.m. to 4 p.m., once all the orders have been dispatched, we begin to think about our bouquet for the next day, the flowers and the colors that will compose it, we take the opportunity to answer emails, to work on the development of the box and on upcoming projects. 6 p.m. I close the computer and go to pick up my son from the nursery and my second day as a mom begins. 8 p.m. Raphaël is in bed I can now enjoy my husband for a few hours before reconnecting one last time to my emails and social networks, which are one of our main means of communication and promotion of Racine Paris. I try not to go to bed too late to be able to take care of the next day, so I avoid going out or entertaining during the week and that's what I miss the most, I must admit.
Where do you draw inspiration from to create such pretty bouquets? Colors, volumes, contrasts, textures, associations are all sources of inspiration that can be found in decoration, fashion, art, design, photography, travel... Social networks are also a great source of inspiration.
If you were …
A state of mind ? just happiness
A book ? Petit pays by Gael Faye is the last book I read and I devoured it in a few hours, I recommend it to everyone, pure happiness.
A music ? I want to see you by Alice Coltrane
A quote ? If you think adventure is dangerous, try routine it's deadly! Paulo Coehlo
A place ? The Basque country, its ocean, its waves, its cuisine, its atmosphere...my breath of fresh air every summer
A flower ? the dahlia
To have flowers in your eyes, it's here ! Boum Balzac Paris workshop hours: 6:30 p.m. - 8 p.m. The Boom Balzac Paris June 15, 2017 - 6:30 p.m./12:00 a.m. At the Terrass"Hotel - 12-14 Rue Joseph de Maistre • 75018 PARIS